American artist and co-founder of the Snarkitecture design bureau Daniel Arsham purposely aged a pair of Air Jordan 1 OG sneakers from the joint collection of the sports brand Nike and the fashion house Dior. He showed his work in Instagram .
The footage shows shoes with severe abrasions on the leather surface, rolled up lining and holes in the textiles. In addition, the manufacturer’s original cardboard box has an aged look, its corners are peeled off, and the lid is artificially coated with dust.
According to the author’s idea, the sneakers were “carried over to the future”, and the idea itself was inspired by the Japanese philosophy of “praising the imperfect”. Subscribers were angered by Arsham’s actions: they decided that the artist had in vain ruined a pair of expensive shoes.
“Let them age naturally, wear them, do not rub them with sandpaper. This is wrong”, “Why? Lord, have mercy”, “You could just play baseball with them. It’s a shame”, “Aging should be slow and calmly, this is not a lightning-fast result “,” Friend, you just ruined expensive sneakers. And many cannot even dream of them, “the commentators said.
In July, the described sneakers were recognized as the most popular model of summer 2020. A total of 13,000 pairs of sneakers were produced, with 5,000 of them sent to Dior loyal customers even before sales began. At the moment, the exclusive product is already being resold for 14 thousand dollars (one million rubles).