Sales of “ugly sweaters” (ugly sweaters) fell for the first time in ten years due to the crisis amid the coronavirus pandemic, according to The Guardian.
On the eve of 2021, the Lidl supermarket chain, together with by Microsoft , presented a line of festive things , however, their sales were at record lows. We are talking, in particular, about a blue-and-blue sweater with the logo of the Windows 95 operating system.
“When the pandemic first broke out in March, sales dropped 80 percent overnight. Demand has skyrocketed since 2011, but in times of economic uncertainty, people tend to spend less money on non-essential items,” explained co-founder of clothing store Tipsy Elves Nicklaus Morton.
Although consumers have neglected the described jumpers, they still buy things for the holidays. Morton sees an increase in sales of Christmas jumpsuits, pajamas and homewear.
The popularization of the “ugly” Christmas sweater began in the 1960s, when famous artists performed in cozy sweaters with a festive print on Christmas TV programs. By the 1990s, young people treated these sweaters with irony. Later the product was included in the list of anti-trends compiled by the normcore portal.
Earlier in December, an elderly teacher discovered an indecent print on a new sweater. Carolyn Hallam, 53, purchased her festive reindeer outfit at a garage sale. Trying on the thing at home, she found that the deer depicted on the sweater were mating. According to her, she was relieved to see this before deciding to wear a new outfit to her primary school classes.