MTS announced the launch of a new pilot project MTS Live Studio. Through a series of short online performances, the company will introduce audiences to young and underground musicians. This is stated in the message of the telecom operator.
Subscribers of any operators will be able to watch videos on MTS Live and in the official communities of MTS Live on social networks. At the same time, exclusive content will be created for MTS clients – interviews, separately recorded songs and other materials with musicians.
The first group, whose performance can be seen in the pilot edition of the MTS Live Studio, was the Novosibirsk post-punk duo ” Guerak “. In December 2020 and during the New Year holidays, groups and ssshhhiiittt will be presented in the same format! and Mirele. In the future, MTS plans to cooperate with other relevant domestic and foreign performers.
Since the spring of 2020, MTS has organized more than 20 online concerts with famous artists on the MTS Live platform, the audience of which has exceeded 60 million views.
“MTS subscribers are numerous and have a wide variety of tastes. We are testing a new project that will support artists known for club or festival performances. They will get a wider interested audience and will be able to expand the number of their live performances in the future, and we will continue studying music segments in order to expand the list of these artists for our audience, “- said Mikhail Minin, General Director of MTS Entertainment.
MTS Entertainment is a subsidiary of MTS, created to develop projects in the entertainment sector. The company combines, among other things, the ticket services “Ticketland” and “Ponominalu”, the portal and application “MTS Live” and the project MTS Live Arena.