Experts analyzed the most popular search queries in Google for 2020 on the topic of Beauty How To’s (“Beauty-life hacks”). The corresponding list is published by the Hypebae portal.
According to the publication, this year the attention of users to the field of beauty has increased markedly compared to the past. So, users most often looked for instructions on how to properly cut, dye, bleach hair at home. In addition, users were interested in how to weave braids without elastic bands, style bangs, peel, and how to wash their hands properly.
It is noted that COVID-19 and the restrictive measures introduced because of it, due to which many are forced to spend most of their time at home, are the reason for the frequency of requests for appearance care.
In May, women in isolation on a massive scale dyed their hair pink and launched a new trend. Experts attributed this to the fact that students and office workers are often not allowed to dye their hair in bright colors, so people began to experiment with quarantined looks.