Sberbank presented its new development strategy, calculated until 2023. This was reported in a press release received by the editors Lenta.ru on Monday, November 30th.
According to German Gref, President and Chairman of the Management Board of Sberbank, the new strategy will logically continue the strategy approved three years ago and successfully implemented by the organization.
“Strategy 2023 is a logical continuation of the strategy that we approved three years ago. In the new strategy, we will focus on building the best seamless customer experience and creating a unique customer experience. We do not look at our business areas as separate assets , but as an integrated business model – an ecosystem. Our main goal is to become a trusted assistant and navigator in a changing world: for people, business and the state, “Gref emphasized.
He also listed the main goals, the achievement of which is provided for by the new strategy. So, by the end of 2023, Sberbank should become one of the three or five leaders in the e-commerce market with a total volume of goods turnover (GMV) of about 500 billion rubles, as well as a level of profitability above 17 percent by maintaining business margins and increasing commission income. In this case, the level of dividend payments should be 50 percent of the profit.
In addition, it is expected that by the end of the designated period, Sber’s revenue from non-financial services should grow by more than 100 percent annually, and the share of revenue from non-financial services in the group’s net income should be at least 5 percent. It is also planned that the development of the digital platform Platform V will remain a key technological investment and a fundamental component of the strategy – all plans for the development of Sber’s financial and non-financial business will be based on it.