The image of Tesla deteriorated under the effect of the multiple controversies triggered by the Elon Musk following its acquisition of the social network. The action has lost 60 % since the beginning of the year, and investors defend a refocusing on the automaker.
by Arnaud Leparmentier (New York, correspondent)
A few years ago, it suddenly became improper to spend a stay in one of the Trump residences, as the President of the United States was a reject. Tomorrow, will we be able to parade in Tesla, as do the rich Democrats Geeks of Silicon Valley, or his association with his boss, Elon Musk, 51, will she become a reject?
If customers are currently faithful, Tesla’s image is brutally degrades. According to a Yougov survey, the brand’s perception became generally negative in November. This one becomes partisan. According to MorningConsult, Republicans and Democrats had a very favorable image of Tesla in January: positive opinions exceeded the negative opinions of 31 points. This rate was crumbling at 26.5 points for the Republicans and, above all, collapsed at 10.4 for the Democrats. In question, Elon Musk’s behavior since he took control of Twitter.
The new owner does not behave as a neutral manager of the platform. He does not even have the attitude of a traditional press boss, pushing his political agenda but remaining cautiously behind. He multiplies all-out political outings, against “WOKE” culture, against Joe Biden, against the American Central Bank, against anti-COVVID-19 policy.
Latest, the suspension of accounts by journalists from the mainstream media, accused of indirectly giving its position in real time and threatening their security and that of his family. The Washington Post believes that Mr. Musk “provided no evidence that one of the journalists has done.” MO12345LEMONDE could not examine the content of the accounts concerned, these being suspended. The interested party defended himself, Friday, December 16, in front of the outcry: “If someone published in real time the locations and addresses of journalists from the New York Times, the FBI would investigate, there would be audiences at the Congress and Biden would pronounce Speeches on the end of democracy! “Nevertheless, these positions ruin the reputation of Twitter and its advertising revenues, without knowing where this fight will lead the billionaire.
” A bad massive allocation of time and talent “
Born South African, Elon Musk can in no way claim the presidency of the United States, but this libertarian fifties has become one of the main political actors to the right of the American chessboard. The Republicans jubilant from the anti “woke” crusade led by Musk, the left scandalous. “Prohibiting journalists in an erratic way only increases the intensity around you. Take a break and push back the neofascism. Maybe try to put your phone,” said the Democratic representative at the Alexandria Ocasio-Cortez congress. For their part, Europeans plan to ban Twitter.
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