The recently released ChatGPT chat boot showed its ability to make a large breakthrough in the industry. He can provide information in the form of clear simple offers, and not just a list of Internet lits. He can explain the concepts so that it is easy for people to understand them. He can even generate ideas from scratch, including business strategies, advertising texts, blogs and vacation plans.
The release of ChatGPT forced Google to declare the “Red Code”. The company is approaching the time that the largest companies of Silicon Valley fears – to global technological changes that can destroy the business.
For more than 20 years, the Google search engine has served as the main in the world of the Internet gateway. But with the new technology of chat bots, ready to re-invent or even replace traditional search engines, Google may face the first serious threat to its main search business. One of the leaders of Google called these efforts “decisive for the future Google.”
Google worked on chat bots for several years and, like other large technological companies, actively developed artificial intelligence technologies. Google has already created a chatbot that can compete with ChatGPT. In fact, the technology underlying the Openai chatbot was developed by researchers from Google.
The Google Lamda chat boot has already attracted great attention when Google engineer Blake Lemuan said Lamda has its own consciousness. However, Google can abandon the use of artificial intelligence technology as a replacement of an online post, because it is not suitable for delivering targeted advertising, which last year accounted for more than 80% of the company’s income.
Even if Google improves chat bots, he must solve another problem: does this technology compensate for the company’s profitable search advertising? If the chatbot responds to requests with short sentences, people have fewer reasons for advertising links.
Hoogle representatives said that the company intends to release a technology that used its chatbot as a cloud computing service for third-party enterprises, and that it can include this technology in simple customer support tasks. Google is already working on improving its search engine using the same technology that underlies Lamda and ChatGPT chat bots.