The American company failed to make a place for itself in the video game sector with the “Cloud Gaming” platform Stadia, launched in 2019. In the absence of sufficient audience, the service ends on Wednesday.
by stone found
How could one of the most powerful companies in the world have missed its entry into the dynamic video game industry? This is the question posed by the closure, Wednesday, January 18, of Stadia, the Google streaming service. According to analyst George Jijiashvili, specialist in the video game industry for the British strategic analysis firm Omdia: “Google made too many promises then provided a service below the expectations.”
Promises date from March 2019. At the Game Developers Conference, reference event for professionals in the sector, the group’s CEO, Sundar Pichai, announces “the creation of a new gaming experience fueled by the best of Google “Who will make” the video game accessible to all “. A game started on a screen can be immediately continued on another, whether a smartphone, a television or a computer: a project consistent with the new uses offered by streaming platforms in the music or the television.
Google relies on the Cloud Gaming, a technique that allows the user to connect remotely to large servers, responsible for operating the games, and thus to do without the usual equipment, consoles or computers endowed graphics cards.
Google also praises innovative features, such as joining a video game game broadcast on YouTube by pressing a simple button. Above all, the creation of an entity devoted to the creation of exclusive video games intrigues. Some observers then wonder if the company To the experience and the kidneys strong enough to make a place alongside Nintendo, Microsoft and Sony, which dominate the sector.
“Doubled”
Seven months later, in November 2019, the platform was launched and it is already disappointment. Few games, many features that are still absent, some incompatible smartphones, need to connect to a controller to play on smartphone or compulsory purchase of a particular type of Chromecast case to connect to a TV … “The product was bad “, Note George Jijiashvili.
The commercial offer also disappoints. The new Google service requests to pay a monthly subscription of 10 euros and then buy most games at new prices. An economic model very different from the unlimited subscriptions offered on musical or audiovisual platforms.
To catch up its failed launch, Stadia teams are busy to attract the public with large productions. The well -filled portfolio of the Mountain View firm allows you to offer Red Dead Redemption 2 or Cyberpunk 2077 blockbusters. Despite everything, the big publishers are not quick to put their games on Stadia for technical reasons: the Google service imposes a laborious portage on the Linux operating system.
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