In 2022, the sector was marked by the good health of leisure parks and campsites, the return of international customers and high price increases in hotel. “> By Jessica Gourdon
After two years of pandemic which upset the sector, 2022 was that of the return to normal for the world of tourism. The resumption of the activity is confirmed, even if the main indicators observed at the national level – number of visitors, occupancy rate of hotel rooms, number of passengers in airports … – remain below those who had been found in 2019, reference year before the health crisis. Tourist revenues should still reach 50 billion euros in 2022.
Among the big winners of 2022 are the campsites. During the summer, they recorded record frequentations (+ 7.5 % compared to 2019). Enped in nature relaunched since the confinements, tighter budgets, revival of local tourism: the “outdoor hotels” also attracts new customers because it rises upmarket, with more and more hard accommodation, swimming pools Always more pharaonic …
The amusement parks, another form of local tourism, were also at the party throughout the year. In Ile-de-France, Adventure Floréval and Winnoland experienced attendance increases of 27 % and 29 % compared to 2019, according to the balance sheet of the Regional Tourism Committee (CRT). In Loir-et-Cher, the Pandas of the Beauval Zoo have never been observed by so many people: the site and its hotels welcomed two million visitors in 2022 (+ 25 % compared to 2019). Unheard of vu.
still lower occupancy rate
The leisure parks of the company of the Alpes (Parc Asterix, Futuroscope, etc.) also record exceptional performance with ten million visitors, 6 % more than before the pandemic. And even if the price of tickets has increased a lot, tourists spend even more than usual during their visit (in the hotel industry, shops, catering, etc.), notes the company of the Alps.
Conversely, the main Parisian monuments unclogged in 2022, in particular due to the absence of Asian customers. The Louvre museum counted 20 % less visitors compared to 2019. Versailles sold 17 % less tickets.
With a third of pilgrims less compared to the forefoot, Lourdes (Hautes-Pyrénées) breathes. But in the Marian city, many hotel establishments are in difficulty.
At the national level, occupancy rates in hotels did not return to their 2019 levels (- 4.4 points, according to the annual assessment of MKG). It must be said that the prices of the rooms have increased a lot (+ 14 % since 2019), faster than inflation. The luxury hotel holds the palm of the highest increases in prices (+ 23 %), carried by a clientele not very sensitive to prices. In this sector, income per chamber has soared; opening projects are multiplying.
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