After being considered the queen of influencers, the head of the Shauna Events company has been strongly criticized and its image associated with the worst trade in social networks.
By Charles de Laubier
Magali Berdah knows a radius on influencers. It is celebrating this month the sixth anniversary of the influence agency Shauna Events which it founded in January 2017. However, the Ministry of the Economy did not deign to invite to Bercy, for its round table which ‘is held on December 9 on this theme, the one we nicknamed “the pope of influence”. “They only called me on the phone on December 7, deplores Magali Berdah, while Bruno Le Maire’s cabinet had received my message in June 2021, my message proposing to regulate influencers.” She would have liked to defend the creation of a ” order of influencers “, of an” code APE [main activity exercised] for influencers “or even an” interprofessional association “.
After being courted by the Tout-Paris, and even designated in 2021 by Forbes among the forty most influential women in France, has she become Persona Non Grata? This ostracism comes after Magali Liévois (his real name) has been under the fire of criticism since the number of “Investigation supplement” broadcast on France 2 on September 11, 2022 and entitled “Arnques, money and politics: the real business influencers “. This report, rather dependent, was produced in the wake of the violent media war who opposed Booba, the millionaire rapper, to the influential agent and his influencers, the first accusing “scam” several stars of these networks social, which he treated as “influencers”. Atmosphere.
Stéphane Courbit it dropped 2>
Despite the cleaning it has carried out among its partners, excluding in particular those who practiced abusive dropshipping (consisting for sale dear products of poor quality, often manufactured in China), this was not enough to reassure its Now ex-shareholder since 2018: Banijay, the Audiovisual group of Stéphane Courbit. Since mid-December, the divorce from Shauna Events has been acted, Magali Berdah and his spouse Stéphane Teboul taking the entire capital of the influence agency. “Contrary to what the Parisian asserts, I do not buy the shares of Banijay for” 1 symbolic euro “but according to a protocol of acquisition which remains confidential”, she rectifies. The fact remains that Banijay would also have been scalded By the revelations of the informed in October on the condemnation of the manager in 2019 – for “abuse of weakness” and “laundering” – a year in suspended prison and a ban on managing a company for five years.
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