At the head of twenty stores in France, the Irish brand will double the surface of its shop in Lyon and inaugurate seven other points of sale in 2023.
by Juliette Garnier
No, Primark will no longer waltz the labels. Despite the inflation which adds its manufacturing costs, forcing it to increase its prices this fall, the Irish clothing brand promises that there will be no increase in 2023, assures Christine Loizy, Director General from Primark to France. Above all, this mastodon, whose jeans sold at 14 euros attract crowds, will accelerate its expansion all over the world.
A few weeks after having published a turnover of 8.8 billion euros in its financial year 2021-2022, closed in September -down 10 % compared to 2019, on a constant perimeter -, and profitability Operational below 10 %, the brand unveils a new ambition: operating 530 stores at the end of 2026, 122 more than at the end of September. Across the Channel, she will devote 160 million euros to her expansion over the next two years. In the United States, its goal is to reach 60 stores in 2026, against a dozen currently.
In contrario of Germany, a market where the brand is in red, France also remains on its roadmap. “In the same way as Spain and Italy,” explains Ms. Loizy, without specifying the development potential that her parent company, the Conglomerate Ab Foods at the 19 billion euros in turnover, could assign him in the ‘Hexagon. Friday, December 9, the chain at 20 stores in France must precisely launch, in the L’Atoll shopping center, near Angers, a salvo of openings.
litigation
“It will be the first in a long series of inaugurations”, underlines Ms. Loizy. By the end of 2023, seven stores will open their doors in Brest, Saint-Etienne, Mulhouse, Rouen, Nantes and Grenoble, twice as much as in 2021. In addition, Primark will double its surface in the shopping center Lyon-Part God, reaching 10,000 m². In total, the brand should allocate 100 million euros to the creation of these 29,000 m² in France in 2023. It operates more than 100,000 m 2
é> today.
The plethoric offer of Primark intended for men, women and children and the decoration of the house requires at least 4,000 m², the surface of a supermarket. This room “is not easy to find”, explains Ms. Loizy. In fact, each project requires two years of study, and work. Many are the subject of litigation, like that of the Grand’Place center, located near Grenoble. Paris also gives a hard time to the brand, however present in Madrid, London and Berlin. Failing to find a suitable location, almost ten years after opening her first tricolor store, she does not operate in the capital.
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