According to a Toluna Harris Interactive survey for the e-commerce and distance selling federation, 30 % of those questioned do not intend to take advantage of the discounts of “Black Friday” online on November 25 .
by Cécile prudhomme
Struck by inflation, will the French preserve their Christmas purchases as they had relaxed their budgetary constraints this summer to go on vacation? Trade promotions around “Black Friday”, Friday, November 25, will act as a test, since a major part of the French usually make their gift purchases for the holidays.
This year, 30 % of those questioned do not intend to take advantage of the discounts of “Black Friday” online, of which 9 % certainly, according to a Toluna Harris Interactive survey for the e-commerce federation and distance sale (Fevad), published Thursday, November 17. Reason invoked: “Purchasing power problems”. In total, 37 %of them prefer, in the current context, to make savings, in particular the youngest (58 %) and the most modest categories (40 %).
More generally, for the holidays, “more than one in three French people (39 %) plans to spend less than in 2021 for its Christmas purchases, especially among the modest professions as well as the rural people”, underlines the study. The budget planned for Christmas gifts and preparations reaches 404 euros on average. 2>
growth in service sales
Admittedly, many will seek good deals and choice on the Internet, but, after years of uninterrupted growth, online trade runs out of steam in 2022. In the house equipment sector, sales y Even retreating from 14.7 % to the end of September over a year (6.5 billion euros, excluding marketplaces), notes the GFK Institute. A first and this while this market, which weighs 26.7 billion euros over twelve months all circuits combined, only fell 0.4 %, according to GFK.
Moreover, the overall turnover of e-commerce (+ 16.8 % compared to the third quarter of 2021) owes its growth only to sales of services (+ 34 %), carried by The tourism and travel sectors. Product sales are decreasing by 2 % over a year (after – 15 % in the first half), even if they have an increase of almost 30 % compared to 2019.