The manufacturer chooses to structure itself in five activities. This new organization sees the separation of electric and thermal engines, with the aim of displaying a margin of more than 10 % in 2030.
by Sophie Fay
Tuesday, November 8, with the presentation of the third – and last step – of the “Renaulution”, its strategic plan for Renault, Luca de Meo, managing director of the automaker, poses a nice mathematical problem: the sum of the parts Can it do more than the whole? This is the opposite of what Aristotle said. But the boss does not care. He is convinced that by now organizing Renault in five entities, and by opening some of them to external shareholders, they will reach a total of a value significantly higher than that of the stock market today.
At the closing of the markets on Monday, November 7, the diamond brand was worth 9.3 billion euros, much less than Stellantis (44 billion), Volkswagen (53.5 billion) and especially Tesla (627 billion euros). These amounts reflect the means available to manufacturers to invest and cope with the transition from the automotive market to electric. So you have to take off those from Renault.
The first entity, Ampère, will bring together all activities in the electric vehicle and software. With its 10,000 employees, it is intended to go on the stock market, on Euronext, from 2023. But before that, its capital will be open to a strategic partner, the American manufacturer of Qualcomm microprocessors, which develops the Snapdragon fleas, and wants to increase the Calculation capacity of the on -board computer of electric cars.
By the way, Renault strengthens its partnership with Google and its Android system. By equipping its cars, it will improve predictive maintenance and develop insurance based on use and driving behavior. The software system of an electric car must be able to be updated regularly, like that of a phone, to improve and add features and, above all, manage the battery well.
Nissan and Mitsubishi also plan to enter the capital of Ampère, which could be worth, according to estimates which circulate internally, 10 billion euros, more than the value of Renault today. “When I arrived, explains Luca de Meo, I asked what part Renault held on the value chain of the electric vehicle. I was told only 10 %, when we were pioneers. Today, the group Already captures 35 %, and with Ampère, we want to rise to 80 %. “The group’s French sites will work mainly for this entity. 2> a high -end brand and a bank
The second entity already exists, it is the Alpine brand, through which Renault wants to gain strength on the high -end market, which is experiencing growth and a two -digit operational margin, the boss’s obsession.
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