The brand founded in 1932, a reference from the French bakery, hopes to find health after having taken the consequences of the crisis due to the COVVI-19.
On Thursday, October 31, 2002, a helicopter was damaged in Cancale Bay (Ille-et-Vilaine). At the controls, the baker Lionel Poilâne, who went with his wife to the island of the Rimains. After this tragic accident, their daughter Apollonia Poilâne, barely 18 years old, courageously resumed the torch of this manufacture of an artisanal bread cooked on the wood fire. Twenty years later, the family business, established since 1932 to 8 rue du Cherche-Midi, in 6 e arrondissement of Paris, crosses a zone of turbulence.
According to a commercial announcement published on October 20, Poilâne is the subject of a safeguard procedure. The judgment was pronounced by the Paris Commercial Court, Tuesday, October 4. An administrator and a legal representative have been appointed. A blow for this emblematic enterprise, which made “Poilâne bread” a brand, but above all a reference of the French bakery on the five continents.
With its thick and golden crust, its dense crumb with tangy flavor, the homemade Miche does not leave the palaces of indifferent gourmets. Since the 1980s, it has been manufactured in a manufacturer installed in Bièvres, Essonne, with crushed wheat flour, sea salt and leaven taken from the breading of the day before. And, of course, cooking is done over wood fire. 2> less store visits 2>
With its network of five shops in Paris – the latest of which, in the 17th e arrondissement, opened in March – and one in London, the family business employs in total 147 people. His accounts turned red with the crisis linked to the Pandemic of Covid-19. The SME has, in fact, displayed a loss of 1.7 million euros in the year ended in March 2021, and a new loss of 1.9 million euros in the following tax financial year, for a figure ‘Affairs around 10 million euros.
With periods of containment, tourists deserted Paris. Even the usual customers have spaced their store visits. Especially since the French took a taste, during this parenthesis of COVID-19, with homemade bread. They did not hesitate to come and supplied in flour or eggs at Poilâne.
The company, which also makes cakes, did not fail to take the increases in the prices of raw materials, transport, packaging and energy. However, she claims to have experienced increases in the limited cereal prices, thanks to close relations established with her partners in Ile-de-France and Hauts-de-France. The prices of Poilâne products, they had not suffered real inflation.
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