Mozilla announced today that it has purchased startup Fakespot, which has been developing a browser add-on that uses machine learning to identify fake reviews, ratings, sellers, and deceitful discounts on trading platforms such as Amazon, eBay, and Best Buy. The add-on is currently available for Google Chrome and Firefox browsers, as well as iOS and Android mobile platforms.
As part of the acquisition, Mozilla plans to provide additional resources to Fakespot to further develop its complement. In the future, Fakespot’s functionality will be integrated into Firefox, giving the browser an additional competitive advantage. However, Mozilla is not ruling out the continued development of add-ons for Chrome and mobile applications for iOS and Android.
The purchase is part of Mozilla’s commitment to improving user privacy and security online. Fakespot’s technology will enable users of trading platforms to make more informed decisions by identifying fake and misleading reviews.
In addition to its work with Fakespot, Mozilla has also recently launched a new privacy-focused search engine called “Firefox Private Network Search” and is continuing to explore ways to protect users online.
Overall, the acquisition of Fakespot is a significant step towards Mozilla’s continued efforts to empower users to protect themselves and make informed decisions online.