In the USA, one of the largest antitrust cases in the IT industry over the past 25 years is currently being considered. The American government has accused Google of violating fair competition by monopolizing the online post market. The details of the case can be found in this New York Times article.
The process of considering the claim is expected to last approximately 2.5 months, with a final decision anticipated in 2024. If the decision is unfavorable for Google, a subsequent investigation will aim to determine measures to combat the company’s monopolistic practices.
This case is considered crucial for the future of the Internet and raises the question of whether Google will continue to face significant competition in the online post sector. During the first court session, the representative of the American government stated that Google has illegally maintained its dominant position since 2010, controlling 89% of the online post market.
The trial holds great importance for the entire IT industry as it could set a precedent for other major platforms that have had a significant impact on the market. It will also demonstrate the government’s ability to regulate competition in the information technology market.
According to the US Department of Justice, Google restricts consumer choice and utilizes various methods to strengthen its monopoly position in the online post, contextual advertising, and anonymous user data processing sectors. One example provided is the contracts with device manufacturers that set the Google search engine as the default option.
In response, Google argues that such contracts do not limit competition as users have the freedom to choose and can install another search engine. The company also emphasizes the legality of its activities and attributes its success to the quality of its products.
This case bears resemblance to the largest antitrust proceedings in the IT sector involving Microsoft in the 1990s, which also dealt with market monopolization. Microsoft faced accusations related to the pre-installation of the Internet Explorer browser when installing Windows. Ultimately, Microsoft agreed to change specific business practices as part of an agreement with the US government.