Google Actively Introduces New Privacy Functions into Chrome Browser
Recently, Google has announced the addition of new privacy features to its Chrome browser: Privacy Sandbox and IP Protection. These updates have sparked a heated debate surrounding user confidentiality.
Privacy Sandbox is designed to enhance user privacy within Google Chrome. The main objective is to shift tracking from an individual level, primarily through the use of cookies, to a group level. By analyzing browsing history, Privacy Sandbox creates interest-based groups for more targeted advertising, ultimately benefiting Google. However, despite claims of increased confidentiality, Google retains tracking and control capabilities.
Unfortunately, if a user prevents third-party cookies, this feature will have limited impact. In reality, Privacy Sandbox will still be able to track users unless it is independently disabled. Therefore, to ensure heightened privacy, Chrome and Android users are advised to disable this feature and avoid third-party cookies.
The second feature, IP Protection, focuses on concealing users’ IP addresses by rerouting requests through Google servers. Although this gives Google insight into user activity, it has faced criticism from Proton, a company that argues this is merely privacy rhetoric. Consequently, individuals are encouraged to deactivate this function and explore alternative methods of IP address protection, such as VPN or the Tor Browser.
While Google utilizes terms like “confidentiality” and “protection” to shape public opinion, it is important to note that these features may not fully cater to the privacy needs of well-informed users.