| YouTube Launches New Initiative to Crack Down on Ads that Violate Platform Rules |
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| October 31, 2023 |
In an effort to combat ads that contradict the rules for using their platform, YouTube has launched a new initiative, according to a company representative in an interview with an American publication. These advertising inserts have allowed many content creators to monetize their work and provide billions of viewers with free access to their favorite content. The announcement was made on November 1, 2023. [1]
The initiative to tighten controls on advertising on YouTube was first introduced in the first half of 2023. Users started receiving pop-up notifications informing them that the use of ad blockers was not in line with the platform’s policy. By the summer, YouTube had implemented stricter measures, limiting some users to viewing only 3 videos before having to disable their ad filters. What initially started as an experiment will now be applied to all viewers. [2]
While some users have reported difficulties watching videos on Microsoft Edge and Firefox browsers, even with their ad blockers turned off, researchers have not been able to confirm this information. The extent of this issue remains unclear. [2]
The new measures have sparked outrage on social media, as viewers are frustrated that the only way to avoid annoying ads is by subscribing to YouTube Premium, a paid subscription service. The website notifications not only inform users about the new initiative but also actively promote the benefits of a premium subscription over the free version. It’s important to note that the Premium subscription price has also increased recently from $12 to $14, making it less affordable for some users, especially those in certain countries. Aside from ad-free viewing, the premium subscription offers additional features such as offline video playback, background play, and high-resolution streaming at 1080p. Previously, a more affordable version of the subscription known as Premium Lite was available in Europe for €7 per month but was never expanded to other regions. [3]
YouTube’s latest initiative aims to crackdown on ads that violate platform rules and ensure a fair monetization system for content creators. While facing backlash from some viewers, the company believes these measures will help maintain the sustainability of the platform and continue providing free access to a wide range of content. [1]