Harred by the College of the Audiovisual Regulatory Authority, the Directorate of the UN has advocated “continuity”, Wednesday February 15.
By Brice Laemle
A big jump on the occasion of an important day for the French audiovisual, but clearly not a jump to the unknown. It was before the authority for the regulation of audiovisual and digital communication (Arcom, ex-CSA) that Rodolphe Belmer made his first public speaking as a new CEO of TF1, Wednesday, February 15. The stake was quite limited to the front page insofar as the chain is the only candidate for the first frequency. Nevertheless, the exercise remained unprecedented since 1987, the year of privatization.
alongside several members of the management of the TF1 group, the former managing director of Canal+ defended, for a little more than eighty minutes, the renewal of the frequency from May 6, for the next ten years. Mr. Belmer argued his wish for “continuity” to continue a “unifying” project around sport, information, entertainment and fictions. No editorial big bang on the horizon, therefore, but the desire to press the main lines of the chain.
recalling the audience successes of the HPI series, soon adapted by the American channel ABC, the management of TF1 assured that the volume of 70 to 75 boxes of first part of the evening devoted to unpublished fictions would remain unchanged in the years to come. ARA APRIKIAN, the program director of the TF1 group, also assured that the ambition was to remain around 70 % of unpublished proposed between 6 am and midnight.
take advantage of the “digitalization of uses “
However, TF1 does not forget that the Football World Cup final in Qatar, at the end of 2022, made it possible to establish a record, with 24.1 million viewers. The chain therefore wants to continue to invest in the rights of retransmission of collective sports. She will broadcast the Rugby World Cup in 2023, but also the European and women’s European handball championships until 2025, as well as the Blus matches until 2028 (including Euro 2024).
Will the front page of 2033 therefore resemble the one we know today? If linear television must remain a pillar for live events, the upheaval of uses with the explosion of consultations of the catch-up and video formula on demand is led to increase, replied the CEO of TF1.
The MyTF1 streaming platform totaled a billion views in 2022 and the average age of viewers is ten years below that of regulars of linear television. In its perspectives for 2023, announced Tuesday, February 14, the chain does not hide that it intends to fully take advantage of the “digitalization of uses to develop knowledge of its audiences, but above all to strengthen the value of advertising inventories”.
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