In October last year, Shutterstock and Openai announced partnership . The companies wanted to jointly develop a platform for generating images by artificial intelligence Dall-E 2 using the extensive SHUTTERSTOCK library, which is planned to be used to train and finalize the algorithm. Then representatives of Shutterstock hinted that they will soon provide users with their own tools to create images using artificial intelligence.
Yesterday, the company finally presented the fruit of its cooperation with Openai. The SHUTTERSTOCK Creative Flow online platform will allow everyone to create images based on a text description. Everything is based on the developments of Openai and Dall-E 2. The service itself is available by this link , however, to use it in Russia or Belarus not It will be released because of Service positions on current world events.
The key feature of the new service, according to Shutterstock, was that the images are “ready for licensing” immediately after their creation. This is important, given that one of the large competitors of Shutterstock, Getty Images, is currently involved in the lawsuit against Stable AI, the creator of another service generating images called Stable Diffusion. The lawsuit was filed for the use of Getty Images images to teach its AI without the permission of the service itself or copyright holders.
Shutterstock company earlier this month is also announced the beginning of long-term cooperation with Meta *, whose services can now be used by media- SHUTTERSTOCK libraries to create your own sets of AI and training in its algorithms.
Although we do not know the financial conditions of Shutterstock transactions with Openai, Meta or lg , the companies clearly have a clear commercial goal. It seems that Shutterstock is betting on the fact that it is worthwhile to intervene and take part in these new technologies and try to build a business on their basis. And do not stand aside and allow third -party tools to use yourself, as it happened with Getty images.
Shutterstock positions itself as an “ethical” partner and promises to pay deductions to artists whose images were used to create AI services. It remains open to the questions whether these payments will be close to those that these artists and photographers could receive for the provision of the images themselves.