On January 24, the US Department of Justice filed a federal lawsuit against Google for abuse of its dominant position in the online advertising market. Today, eight states have also joined the ministry: Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhizen and Tennessee.
“Competition in the field of advertising technologies is violated for reasons that were neither random nor inevitable. One of the giants of the industry, Google, violated the legal competition in the industry of advertising technologies, participating in a systematic campaign to seize a wide range of high -tech tools, used by publishers, advertisers and brokers to facilitate digital advertising, ”the lawsuit said.
US Government asserts that Google intentionally It acquires other companies in the advertising market so that fewer competitors are left. Google is also accused of forcing advertisers and publishers to use its services using their control over advertising technologies.
“Google abuses its monopoly power to put in the disadvantage of publishers of websites and advertisers who dare to use competing advertising products for one reason or another,” the lawsuits .
In response, representatives of Google stated the following: “Today’s lawsuit of the Ministry of Justice is trying to determine the winners and losers in the highly competitive sector of advertising technologies. He largely duplicates the unreasonable claim of the general prosecutor Texas, most of which was recently rejected by the federal court.”
This is far from the first time that Google is accused of abuse of their dominant position in the online advertising market. In 2017, Google was fined at 2.72 billion dollars for abuse of their dominant position in the market to configure the search results. In 2018 on 4.34 billion euros for using your Android control to strengthen your search engine. Systems in the mobile advertising market. More at 1.7 billion dollars For anti-competitive practice in the online advertising in 2019. And finally, for 220 million euros for using their services to the detriment of competitors in 2021.