With more than four million subscribers, the Frenchman is prosecuted, with his wife, for “scam” and “breach of trust” after promoting high -risk financial products.
MO12345lemonde with AFP
Instagram decided, Thursday, January 26, to delete the account of the French influencer Marc Blata, followed by more than four million subscribers, and notably accused of scam. Meta France (the parent company of the social network) explained its decision after being arrested on Twitter by a collective named AVI (Aid to influencer victims).
“What measures will you take towards French-speaking influencers who illegally offer their subscribers financial advice and promote very high risk stock market investments on your platforms?” Asked this collective which announced on Monday, on Monday, The launch of a legal action by dozens of people, notably for “scam” and “breach of trust”, considering having been scammed by investing in financial products praised by famous influencers, including Marc Blata and his wife Nadé Blata .
“Hello, the rules of our platforms are clear and prohibit fraudulent and deceitful content intended to abuse our users. We have deleted the Instagram account in question, as well as a series of others, for violation of these rules” , replied Meta France . >
A sector in turmoil
Alexandre Dacos, the plaintiff’s lawyer, explained on Monday that the complaints had been filed “against X” but first aimed at the practices of the couple Marc and Nadé Blata, installed in Dubai, “and the network that allows them not to act alone “. Active on the promotion of these products, Marc Blata has acquired a notoriety on social networks with his “Croustis”, presented as revelations on the world of reality TV, rap or football stars.
The Blata couple praised the merits of two financial products, the NFT “Animoon” and the “Blatagang” trading channel, in which thousands of their subscribers have invested, without seeing the promised gains, according to the lawyer .
These announcements follow the beginning of a very publicized conflict, which plunged the sector, last year, in turmoil: he opposes rapper Booba and Magali Berdah, patron of the big influencer agency Shauna Events. The first criticism of the second for promoting scams (goods not received, non -compliant products, etc.); In return, she accuses him of cyberbullying. Justice has opened two surveys.
Another complaint targets the influencer Dylan Thiry, to whom he is accused of having diverted money collected in the form of cyber prize pools with his humanitarian association.
The government launched a series of meetings in December and launched a public consultation, with the aim of better supervising practices. The Minister of the Economy Bruno Le Maire will report any decisions by March.