Laura Chambers, replacing Mitchell Baker this year as the head of the head of Mozilla Corporation, presented the initiative related to Mozilla’s entry into the platform market for advertising. Mark Surman, Executive Director and President of Mozilla Foundation, also made a similar announcement. Mozilla plans to utilize technology acquired from the Anonym startup to build its advertising network. This technology offers an alternative infrastructure for the advertising industry while prioritizing user confidentiality and balancing commercial profit with public interests.
Advertising is expected to remain a key driver of the Internet, allowing for free access to most content. However, the current advertising model lacks control over the collection and transfer of user data. Mozilla aims to address this issue by introducing its own advertising product based on principles of confidentiality, openness, and user choice.
The company has committed to transparency by informing the community about its intentions and plans before testing and integrating new functionalities related to the project. Laura and Mark also apologized for the confusion caused by the incomplete information on the inclusion of “Privacy Preserving Attribution” (PPA) functions in Firefox, which were not activated for external users.
Mozilla’s plans include establishing a new infrastructure for the Internet advertising industry by implementing cryptography and methods like Differential privacy.