| Google’s Privacy Sandbox Project Faces Challenges in the UK |
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Google’s project to introduce a new Privacy Sandbox advertising technology is facing challenges in the UK. The Antimonopoly Office (CMA) has once again expressed concerns over competition violations, leading to a delay in the project’s launch. Initially, Google had planned to phase out third-party cookies that allow websites to remember users and their preferences, offering a more personalized browsing experience. However, these cookies can also be used to track user behavior online, raising concerns about privacy and security. |
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