Almost 80 years after the creation of the first barcode, the coding technology goes to a new level. Two-dimensional (2D) barcodes that can store significantly more information than traditional linear codes significantly improve processes in retail and logistics.
According to the data from MIT Technology Review, modern 2D barcodes allow connection of physical objects with a wide range of digital resources. For consumers, these codes provide access to information about allergens, expiration dates, product reviews, detailed instructions for medication use, as well as coupons and special offers. Businesses benefit by increasing operational efficiency, ensuring traceability at the party or individual product level, and developing new ways to interact with customers.
There are various types of 2D barcodes for different industries. For example, GS1 Datamatrix is used in medicine to encode expiration dates, FDA codes, and batches. The QR code, well-known to consumers for website redirection, can serve a dual purpose if integrated with GS1 Digital Link URI: as a traditional barcode for supply chain operations and as a tool for accessing digital product information.
Transitioning to 2D barcodes requires companies to invest in ecosystem development. Key driving factors for technology implementation include the need for direct consumer interaction, compliance with new regulations, and a focus on sustainable development.
The retail industry has initiated the Sunrise 2027 global initiative, aiming to equip all point-of-sale scanners and equipment to support both traditional and 2D barcodes by the end of 2027. Testing of this technology is currently underway in over 48 countries worldwide.