| Chinese Car Manufacturer Zeekr Implements Measures to Control Multimedia Systems in Electric Cars |
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| Since July 15, 2024, Zeekr, a Chinese car manufacturer, has started implementing measures to control multimedia systems in electric cars intended for the Chinese domestic market but used abroad. This decision also affects cars that have been imported via parallel imports, including popular models in countries like Russia. According to a company representative speaking to the Kazakhstan portal Tengri Auto, vehicles located outside of China or using unauthorized SIM cards will receive warnings prompting them to return to China. Failure to comply with the warning will result in the screen being disconnected, and users will be directed to contact Zeekr for assistance. |
| Zeekr states that these measures are designed to protect customers and ensure compliance with local laws. However, this move has caused concern among owners of electric vehicles acquired through unofficial channels. In Russia, the ZEEKR 001 and Zeekr 009 models are top-selling electric vehicles, holding market shares of 15.5% and 5.6%, respectively, as of the first half of 2024. |
| These actions by Zeekr underscore the importance of monitoring data, as the company aims to prevent the use of cars in environments where they may not meet local regulations. Nevertheless, this approach has raised questions regarding consumer rights and the freedom to use purchased equipment. |
| Owners of cars obtained through parallel imports are advised to consider potential risks and to verify whether service is available in their respective countries. In instances like Kazakhstan, the official distributor may not be able to assist with this matter, making returning the vehicle to China the sole viable option. |
| Prospective buyers looking to purchase ZEEKR electric vehicles are encouraged to factor in these developments and, whenever feasible, to buy from authorized dealers to avoid potential issues with system control and to receive comprehensive manufacturer support. |
/Reports, release notes, official announcements.