survey , conducted among 2000 Americans, showed that 52% of users are used by advertising blockers in the browser. The most popular reason for the installation of the advertisement of the advertisement was a concern for its confidentiality (20%), and the unwillingness to watch advertising is in second place (18%). 9% as a reason mentioned the opportunity to speed up the loading of pages. The survey was conducted among the US residents by Censuswide, specializing in independent marketing research, by order of the developers of the Ghostery blocker. In a similar study, conducted in 2022, the number of lock users was estimated at 34%
Advertising blockers are most popular among people whose professional activities are related to information security (76%), programming (72%) and advertising (66%). It is noteworthy that the total percentage of using the lock, due to the unwillingness to watch advertising for these categories, remained about 20%, and the number of confidentiality defending as a reason increased to about 30%. Among programmers and security specialists, it is also noticeably more than those who want to use the advertising lock to speed up pages.
49% of respondents believe that large companies are imposing advertising and user tracking tools, for example, Google does this through the promotion of the third version of the Chrome manifest and struggle with advertising blockers in YouTube. 38% believe that they should have the opportunity to choose when watching advertising, and when not. 33% believe that the right to use advertising blockers should be protected at the legislative level. 26% take a position that by default the Internet should be without advertising.
To the question of what confidential data leaks bother them, 38% noted data on navigation on the network and search, 37% – location information, 33% of purchase data, 33% – information related to health, 26% – Information about political views and 22% – information about viewing content for adults.
to the question of which companies abuse personal data and tracking visitors, 59% noted Tiktok, 56% – META, 49% – Twitter, 48% – Openai, 44% – 41% – Apple, 40% – Amazon and 38% – microsoft.
