Startup Volley presented revolutionary technology for fans of racket sports, such as tennis, platform tennis, paddle, and pickleball, introducing a unique simulator powered by artificial intelligence (AI). Unlike traditional ball machines, the Volley device utilizes AI and visual tracking software to gather game data, evaluate user skill levels, and recreate a realistic gameplay experience, enabling solo training sessions.
The company’s co-founder and CEO, John Weinlader, revealed to TechCrunch that Volley caters to both seasoned players and novices through its adaptive “smart” system that adjusts to the player’s abilities, providing a challenging opponent-like experience. Equipped with three cameras for player and ball tracking, as well as video recording, the device features a speaker and LED screen for group training sessions.
By utilizing the Volley mobile app, available on iOS and Android, users can customize drills, review their performance, access statistics, and control ball feed. Continuously evolving, the company recently introduced a video comparison feature for analyzing gameplay techniques.
The Volley robots hit the market in September 2023 and quickly sold out within four months. With 110 units deployed across 45 clubs offering platform tennis and paddle in the USA, the company charges clubs a monthly rental fee ranging from $1,500 to $3,000, depending on the number of simulators and features provided.
Founded by brothers John and Dan Weinlader, engineers with a background in agricultural technology development for John Deere, Volley is now eyeing expansion, including plans to cater to individuals with private courts and potential partnerships with the American Platform Tennis Association (APTA).
While currently self-funded, Volley is actively seeking its first round of investments to fuel further growth and innovation.