Google to Block Cookies in Chrome, Introducing Privacy Sandbox Tracking System
A significant change in online privacy and browsing experience is on the horizon as Google announced its plan to refuse cookies of Cook-Files for a subset of Chrome browser users. Although this decision impacts only 1% of the total number of users, equivalent to approximately 30 million people, the company aims to completely block cookies by the end of 2024. In place of cookies, Google plans to implement the new Privacy Sandbox tracking system, which promises enhanced privacy.
The replacement of cookies with the Privacy Sandbox tracking system is expected to have a profound impact on the Internet infrastructure. This change is being made in response to growing concerns over user privacy and the need for improved online security.
Raptive, an advertising company, highlights the advantages of cookies for users. Cookies enable websites to “remember” user preferences, leading to personalized and convenient browsing experiences. However, cookies also serve as tools for tracking user behavior, raising concerns about confidentiality and security.