Scientists have uncovered the enigmatic phenomenon known as “Zhama Wu,” the opposite of dejavu, which occurs when something familiar is perceived as new or unreal, according to an article published in The Conversation.
The study, which has been awarded the Schnobel Prize in literature, reveals that “Zhama Wu” arises when the part of the brain responsible for familiarity is not synchronized with reality.
Researchers discovered that repetition can result in a loss of meaning for words and objects. Participants in experiments reported feeling that repeated words became strange or meaningless, a phenomenon known as a loss of associative power.
The project, inspired by a scientist’s observation of repeated lines in school punishments, lasted for 15 years. Interestingly, similar observations were made in 1907 by Margaret Flu Voshburn, one of the pioneers in psychology.
What sets this study apart is the notion that repetitive experiences losing their meaning are accompanied by a sensation of “Zhama Wu.” This condition acts as a kind of “reality check,” serving as a reminder to maintain cognitive flexibility.
The findings may also have implications for the study of obsessive-compulsive disorder (OCD), as researchers explore the effects of compulsive contemplation of objects.
The scientists behind this groundbreaking research hope that it will inspire further investigations and lead to new discoveries. Their work has already been recognized with the Shnobel Prize in literature, which honors work that elicits laughter and provokes thought.