Video in fifteen years, the average duration of rap pieces has been reduced by a quarter. Artists even speak of “the death of the third verse”. What happened ? New episode of “Rap Business”, our video series on the best -selling musical genre in France.
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Rap stars Jul, Booba, Laylow, PNL, Orelsan have one thing in common: they have known the world before. “I arrived in rap before the death of the third verse,” said French rapper Dinos. These words refer to the almost unsurpassable structure of French rap pieces from the 1990s-2000: three verses, separated by a refrain. A model that valued text, stories and group rap. But in the past ten years, everything has changed: the songs are shorter and more short and only have two, even a single verse.
At the heart of this rap revolution, huge commercial issues and frantic competition between artists. Discover episode 1 of the new season of , our successful video series behind the scenes of the best -selling musical genre in France.
Review season 1 of “rap business”:
Episode 1: why 1991 changed the face of rap
Episode 2: Is France really the “second land of rap”?
Episode 3: How Rap has stormed musical streaming
Episode 4: How the rappers conquered the music industry
Sources:
- Rapper, the death of the 3rd verse, Dinos Was he right?
- Boulevard du Stream, Sophian Fanen (Castor Music, 2017)
- hip-hop numbers li>
- the Economics of Streaming is Making Songs Shorter, Quartz , 2019