“Yes Pub”: launch of an experiment against waste of advertisements in mailboxes

From the climate and resilience law of 2021, the experiment partially resumes a proposal from the Citizen Convention for the Climate.

Le Monde

This is only an experiment, but already she worries employees in the prospectus distribution sector. In thirteen local authorities and groups of local authorities , the distribution of advertising prints without address has been prohibited since Thursday 1 er September for three years, Unless a” yes Pub “sticker is visible on the mailbox . This experiment will concern more than 2 million inhabitants, especially those of the City of Bordeaux and the Metropolis of Grenoble. They will then be joined by the agglomerations of Troyes and Dunkirk, where the prohibition will come into force on 1 ^er February 2023.

This experimentation comes from the 2021 climate and resilience law, which partially takes up a proposal from the Citizen Convention for the Climate, which wanted to limit the waste of paper due to advertising prospectuses. At the end of the test period, an evaluation committee will be instituted “in order to assess the impact of experimentation on the production and treatment of paper waste, its consequences on employment, on the sectors of ‘Activity concerned, on consumer behavior, but also on any difficulties in generalizing such a measure, “explained the Ministry of Ecological Transition, in early May, In a press release