Is canvas shopping bag new handbag?

This high -capacity accessory, which appeared in the twentieth century in the 1st century, is currently experiencing a return to grace, notably the American brand L.L.BEAN, diverted by the Instagram generation.

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It seems that yes, without it being too big investment. The king of tote bags in large cotton canvas, the boat and tote of the American brand L.L.BEAN, classic like the ladies of the coast east has gripped in their arms since 1944, is acquired for around 50 euros. On the site, you must nevertheless be patient to choose the size, color, letters to be embroidered, etc.

This respectable two -color icon has been experiencing a new youth for a few months: Instagram has seen initiatives flourish to “subvert this classic Preppy”, as the New York Times wrote at the beginning of August. A few small smarts took advantage of the personalization offered by the house, at 8 euros and ten letters maximum, to write the name of other brands (Prada, Balenciaga …) or messages (“overbooked”, “egomaniac”). Funny… on others.

For ourselves, we will prefer to hunt old editions from the 1990s, khaki for example, a little damaged. Or turn to authentic models, such as that of Saint-Lazare, which has collaborated with Steele Canvas Basket Corp, specialist in cotton canvas since 1921, to manufacture, in Massachusetts, its large customizable shopping bags. Robust, practical bags and faithful to the chic rustic spirit of the boat and tote but less expected.

/Media reports.