According to the Noyb association, the European E-Privacy directive prohibits companies from sending unlined advertisements by email, unless they have previously collected the agreement of the Internet user.
Le Monde with AFP
The association for the defense of the privacy of Internet users Noyb filed a complaint before the CNIL against advertising emails broadcast by Google to users of its email service, she announced on Wednesday August 24. p>
Google “sends Gmail users unlined electronic letters directly in their reception box”, on behalf of the client companies of its advertising services, explained Noyb in a press release .
However, according to the association, the European E-Privacy directive prohibits companies from sending unlined advertisements by email, unless they have previously collected the agreement of the Internet user.
The CNIL confirmed the filing of the Noyb complaint, without making more comments. Google, for its part, refused to comment immediately.
Several actions against internet giants
Noyb (Acronym of None of Your Business, “that does not look at you” in French) is the association founded by the Austrian activist Max Schrems, who already has many shine to his credit against the big platforms -these.
Max Schrems has already obtained twice the cancellation of the American-European agreement on transatlantic data transfers, due to the risk for privacy presented by American security laws.
In France, his association is, with its French counterpart La Quadrature du Net, at the origin of Google’s conviction at 50 million euros fine by the CNIL, for insufficient information concerning the exploitation of data personal users of Android.