With this musical quiz, the streaming platform signs its first acquisition in the video game sector.
Le Monde
The latest taking of the spotify streaming giant is called Heardle, a Free online game in which the Internet user has six chances to guess a mystery piece by listening to his first seconds. Every day, the song changes and the player can publish the result of sound quiz on social networks.
This acquisition, formalized on July 12 in a press release , is the first in the fun video sector for the online music listening platform. The Swedish company hopes to attract Heardle music lovers to its platform.
“We are always looking for innovative and fun means to bring the discovery of songs and also help artists reach new fans,” said Jeremy Erlich, Musical Director of Spotify, without revealing the amount of the ‘acquisition. “The game quickly built a loyal community and aligns with our plans to develop the interactivity of our ecosystem,” he added.
service rendered unavailable in France
Heardle remains an annex site but links can now redirect players to Spotify. However, French fans of the game had the unpleasant surprise to discover that the site had become inaccessible in France since the acquisition. Only a few countries can still play it, such as the United States, Ireland, Canada, Australia and New Zealand. Spotify assured that Heardle would be available “in the future” in other languages and countries, without giving more indications.
imagined in New York, Heardle is both a variation of the well -known concept of Blind Test and another from the Wordle site, a famous free online game launched by the American Josh Wardle in October 2021 and which offers a grid Daily to discover a word of five letters. The principle may be inspired by the American television program “Lingo” (whose French version is called “Motus”), it was a phenomenal success. The site was thus bought by the New York Times for several million dollars (the exact amount remains unknown).
Wordle has made a large number of emulators in many languages, including Japanese, French or Breton. Heardle is part of a second wave of imitators who decline the principle in different fields, including music. On the same mode, a myriad of other sites – whose name generally ends with “Le” – thus offer other quizs, whether for example with geographic data ( Worldle ), artistic ( artle ) or economical ( tradle ).