The Paris Council finally decided that the new sports enclosure would bear the name of the German sports equipment supplier. The contract relates over five years.
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The Arena de la Porte de la Chapelle, in the north of Paris, will bear the name of the Adidas company. The Paris Council decided on Friday, July 8, after a long muscular debate which opposed the socialist elected officials of the majority led by Anne Hidalgo to their environmental and communist allies, on the one hand, and the right, on the other hand. However, it was the abstention of it that allowed the adoption of the new name.
“We will abstain, had advertised Rudoph Granier, for the Republican group, centrist and independent group, because respect for the commitments of this assembly are still a little stronger than all the litanies than ‘We can read in the press or hear here. “In fact, two deliberations voted in 2019 and 2020 had already limited the room for maneuver of the Paris advisers. That said, the right did not fail to criticize the action of the municipal team. The use of Adidas money highlights, according to Rudolph Granier, “the catastrophic state of the city finances”.
The deputy mayor of Paris in charge of sports and Olympic games took the opportunity to denounce the position of the right, accused of “entering” the executive on the financial balance of the project while refusing the Call to Adidas. However, “these equipment is structurally difficult to balance”, recalled Pierre Rabadan.
“A cultural question” asked
and the German company puts a lot of money on the table. The five -year contract will represent 2.6 million euros per year, recalled Emmanuel Coblence, adviser to the municipal majority. “It is unequivalent in France, and even in Europe,” he said. Especially since it is accompanied by “an additional royalty of 260,000 euros per year for the benefit of the city”. And “more than 180,000 euros per year are also dedicated to associations and sports clubs of 18 e arrondissement”, he said, wondering: “Can we seriously imagine Go from these resources? “
Yes, replied the left, considering in substance that everything is not for sale. Communist advisor, Nicolas Bonlaldj recalled that attributing the name of a company to public equipment posed “a question of cultural order”: “that of the sale of public space. Stades, sports halls And shows are symbolic markers of the city. Their name and architecture are urban landmarks of our civilization. “
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