The Vivendi subsidiary also bought the Europa League for the 2024-2027 seasons. Total bet would be 480 million euros. BeIN Sports and Amazon were also on the ranks.
by and
Canal+ decided to bring out the check book in sports rights? The paid television group won the new call for tenders relating to the dissemination of the rights of the Champions League, the Europa League and the Europa League Conference for the period from 2024 to 2027. “Mbappé, Ronaldo, Messi , Benzema, from Bruyne, Lewandowsky, Salah, Mané, Neymar … The biggest players in the world, the most beautiful European shocks and the best French players and clubs: only on Canal+ “, welcomed the channel in a statement.
If Canal+ has not revealed the amount of its bet, it would be 480 million euros, according to the team. Besides Canal+, BeIN Sports was also on the ranks. Although he has taken nothing this time, the Qatari network says he is satisfied with the result, certain that Canal+ will undertake him a large volume of matches. “We [in] will probably have more than today,” said one of the heads of the editorial internally. Today, BeIN Sports broadcasts 80 % of the Champions League matches for 30 % of the total contract, which reaches around 370 million euros. And Canal+ Opens the balance for the most beautiful posters. 2>
new attractiveness
“The result of the tender also shows that the Champions League has become the central element of the Canal+football strategy, more than Ligue 1, analyzes Jean-Pascal Gayant, sports economist. Speech of disinterest in the French championship put forward by the leaders of the channel was therefore not bluff. “At war with the Professional Football League (LFP), Canal+ repeats since the arrival of Amazon on the market that ‘He wants to get out of League 1.
Except that the LFP, which should launch its next call for tenders at Ligue 1 at the end of 2023, is no longer counting on Canal+money. Rather, she hopes to attract GAFA and observes Apple with greedy, which has acquired for ten years the rights of the football championship in the United States. The French Ligue 1 is required to gain vigor under the leadership of the Luxembourg Fund CVC Capital Partners, which injected 1.5 billion euros into a company marketing its rights. Within the LFP, we consider, for example, that the new contract signed by Kilian Mbappé at PSG for three years testifies to the new attractiveness of French football. In this context, Canal+ try to reassure its subscribers by diverting attention to the Champions League? The chain would have expressly asked the UEFA to advance its call for tenders, while the current contract expires in two years. One thing is certain, it will be able to communicate widely with its customers on the longevity of European competition on its screens. Contacted, the group did not respond to our requests.
You have 37.74% of this article to read. The continuation is reserved for subscribers.