By signing this code, Meta, Google, Twitter, Microsoft, Tiktok as well as advertising professionals undertake in particular to dry up the income of disinformation.
Le Monde
Deprive advertising Sites diffusing info, to cooperate better with fact-checkers, to ensure more transparency: digital platforms have undertaken to build their fight against disinformation, in a new European code of good practices presented Thursday.
This revised version of the code launched in 2018, of which AFP obtained a copy, was to be unveiled at a press conference on Thursday, the vice-president of the commission responsible for transparency, Vera Jourova, and from the European Commissioner to the interior market Thierry Breton.
It must be signed by an extended number of actors, about thirty in total: platforms and social networks like Meta, Google, Twitter, Microsoft, Tiktok, as well as advertising professionals who were already participating in the previous one Code, joined this time by Fact-Checkers and NGOs as Reporters Without Borders (RSF) and Avaaz, according to a European source.
up to 6 % of the world’s turnover The signatories themselves participated in the drafting of the text, which contains around forty commitments – or double the previous code – and indicators to measure the respect.
The previous code was based only on self -regulation, for results deemed insufficient by the Commission. This time, adhesion to the code remains voluntary, but for “very large platforms” (reaching 45 million users in the EU), it makes it possible to meet the obligations set by the regulations on digital services (digital ACT, DSA services).
The DSA, which is in the process of adoption, forced these platforms to deploy efforts to “reduce the risks” of disinformation and provides fines of up to 6 % of their global turnover.
“plus one euro from disinformation”
One of the main commitments consists in drying up the revenues of disinformation. “From Brexit to the Russian war in Ukraine, in recent years, well -known social networks have enabled the disinformation and destabilization strategies to spread without restraint, and even took advantage of it,” said Thierry Breton.
“Platforms should no longer receive a single euro resulting from the dissemination of disinformation”, underlined the French commissioner.
In the code, the platforms that make advertising placement, such as Google, undertake to avoid distributing these announcements near conspiratorial content and to check the sites on which they are displayed. They also undertake to tackle advertisements containing info.
Signatories must provide users with tools to identify and react to false or misleading information, and cooperate more closely with Fact-Checkers, in all languages of the EU countries. They must also support the work of researchers on disinformation, by allowing them access to anonymized and aggregated data.
Unlike illegal content, it is not a question of withdrawing info – which would come up against the principle of freedom of expression -, but of promoting reliable sources of information. The code notably mentions the standard implemented by journalism Trust Initiative (JTI), on the initiative of RSF, and whose AFP is notably a partner.
false accounts, “bots”, and ” Deepfakes “
Platforms also undertake to be more transparent on political advertisements, clearly identifying them as such, and allowing the user to know why he is the recipient.
The signatories promise to better fight against false accounts, the amplification of disinformation by “bots” – computer programs which automatically send messages -, identity theft and malicious “deepfakes”. “Deepfake”, or “hypertructure”, is an artificial intelligence technology consisting in replacing one face with another. A task force will be responsible for assessing the commitments made.
The signatories themselves participated in the drafting of the text, which contains around forty commitments – or double the previous code – and indicators to measure the respect.
The previous code was based only on self -regulation, for results deemed insufficient by the Commission. This time, adhesion to the code remains voluntary, but for “very large platforms” (reaching 45 million users in the EU), it makes it possible to meet the obligations set by the regulations on digital services (digital ACT, DSA services).
The DSA, which is in the process of adoption, forced these platforms to deploy efforts to “reduce the risks” of disinformation and provides fines of up to 6 % of their global turnover.
“plus one euro from disinformation”
One of the main commitments consists in drying up the revenues of disinformation. “From Brexit to the Russian war in Ukraine, in recent years, well -known social networks have enabled the disinformation and destabilization strategies to spread without restraint, and even took advantage of it,” said Thierry Breton.
“Platforms should no longer receive a single euro resulting from the dissemination of disinformation”, underlined the French commissioner.
In the code, the platforms that make advertising placement, such as Google, undertake to avoid distributing these announcements near conspiratorial content and to check the sites on which they are displayed. They also undertake to tackle advertisements containing info.
Signatories must provide users with tools to identify and react to false or misleading information, and cooperate more closely with Fact-Checkers, in all languages of the EU countries. They must also support the work of researchers on disinformation, by allowing them access to anonymized and aggregated data.
Unlike illegal content, it is not a question of withdrawing info – which would come up against the principle of freedom of expression -, but of promoting reliable sources of information. The code notably mentions the standard implemented by journalism Trust Initiative (JTI), on the initiative of RSF, and whose AFP is notably a partner.
false accounts, “bots”, and ” Deepfakes “
Platforms also undertake to be more transparent on political advertisements, clearly identifying them as such, and allowing the user to know why he is the recipient.
The signatories promise to better fight against false accounts, the amplification of disinformation by “bots” – computer programs which automatically send messages -, identity theft and malicious “deepfakes”. “Deepfake”, or “hypertructure”, is an artificial intelligence technology consisting in replacing one face with another. A task force will be responsible for assessing the commitments made.