Rosalia, a hybrid bolide of world pop

In his third album, “Motomami”, of radical beauty, Catalan singer rubs Latin music at the R’n’b, electro and hip-hop.

by

On the Black Sweater of Rosalia, the Harley-Davidson logo hangs the look. Do not see a reference to which the Catalan Pop Star, passage in a Parisian palace, chained the interviews. Rather a wink to the tutelary figure of his third album, Motomami: his mother, the entrepreneur Pilar Tobella. “When I was little, Mom was rolling in Harley. She had blonde and curly hair, a leather combi … It’s a very” Badass “woman,” describes the 28-year-old singer. On the cover of the disc, published on March 18, Rosalia is completely naked – with the exception of a black helmet. “I love vehicles, in general. I started the bike at 8, on a trial model: we jump on the rocks, in nature. Balance matters more than speed. About 12 years old, I’ve have changed motorcycle. Since then, I prefer speed to equilibrium. “

Rosalia burst on the Pop circuit in 2018 with his second album, El Mal Querer, whose title (“bad love”) was denied everywhere in the round, so he cumulative success critical and public . The video clips showed it already dancing on the bitumen, in a truck ballet and large displacement. How to include his report in the flamenco, which she discovered, teenager, on a parking lot of her city, Sant Esteves surviges, 40 kilometers from Barcelona: in the middle of the trucks, hard hearts did roar Camaron de la Isla roared. on their car radio. Eprise, Rosalia went to study the thing at the School of Music in Catalonia, seven years, under the ferule of a certain chiqui of Linea.

His vocal gifts, obviously intended to maintain the flame flame in strict respect for traditions. To this career trace of Cantaora, it quickly opposed the taste of turns and head-to-tail. The brazenly confided the arrangements of his first album, Los Angeles (2017), a vanguard rocker, Raul refrees. Before El Mar Querer and Motomami do not send the nail of the eclecticism, rubbing the flamenco syntax to barbarism of the best alley – r’n’b, reggaeton, electro, hip-hop, bachata, and I pass.

Sharpware of marketing

It must be said that Sant Sear Searves, we like to play labels. This city of 7,800 is home to the historic factories of Chupa Chups. Did not the logo of the famous lollipops been drawn by Salvador Dalí, in 1969? Another flagship of the local industry, Suprametal designs metalized identification plates with a fantasy that does not redeem the moustachu surrealist. This family business has long been codied by the Mother of Rosalia, before she found in January 2019, with her daughter, a flourishing management agency. The box is called Motomami, as the album. Homonymy is not innocuous: Rosalia also owes its success to a sharp sense of marketing.

You have 70.19% of this article to read. The rest is reserved for subscribers.

/Media reports.