Presidential 2022: a campaign finally placed under sign of purchasing power

Between COVID-19 and the war in Ukraine, the themes usually carriers during elections, such as employment or insecurity, were dominated by debates on rising prices.

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There are still a few months ago, the word “campaign” further evoked vaccination than the election. A curious misunderstanding, a reflection of a race to the presidency that has been largely dominated by exogenous events. Hardly committed, the “TEFAL campaign”, the one on which everything slips, as the Deputy Chief Executive Officer of Ipsos, has nicknamed, had to comply with the multiple twists of the autumn sanitary crisis, who came to hinder The organization of meetings and sending to oblivion all foreign remarks to COVID-19.

It was then caught up with the effects of a soaring energy prices widely imported, and which has not stopped gaining importance. Then by those of a war in Ukraine doing again screen, preventing the outgoing president of embarking on the race as he had imagined. Before being shaken, a few days before the ballot, by a “McKinsey affair”, which has come to disturb French sensitive to tax evidence. And this controversy also came to reactivate the image of an Emmanuel Macron, president of the rich.

Ordinary, it is the electoral battle itself which creates its share of polemics and political tensions. Not this time. “It is the Covid and the war that made the event, Pointe Julien Vaulpré, General Manager of Taddeo Cabinet and former Nicolas Sarkozy Counselor. But by bringing out essential questions, such as inflation, energy, the sovereignty, or the issue of European defense, on which we will probably save time. “

Disappearance of political markers

Result, the appointment of 2022 was not the one that political analysts awaited. The campaign was neither that of the “World after” nor really that of the “World before”. The future of the health system or the fate of the “second line” workers having braved the CVIV-19 during the confines have not impregnated the debates as the great classics of previous polls, such as the taxation on the heritage, The reform of institutions or family policy. Some substantive issues posed by successive crises, which have taken the form of repeated shocks against globalization and fueled the growth of grows across the West, have been outright ignored.

On the other hand, the purchasing power “has established itself as a powerful background movement,” describes the dying brice, overwhelming topics that we thought inevitable, such as education, health or climate. Yet present in the concerns of the French and sometimes even in the programs of the candidates, these themes have failed to enroll in the debate “for lack of having changed into electoral controversies”, he continues. All candidates spoke about the ways of school, teacher recruitment problems and their wages too weak or the need to improve the hospital, without really feeding cleavages.

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/Media reports.