The snow, the sun and a good calendar allow the ski areas to display attendance up for the season 2021-2022 compared to 2019-2020.
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After having feared a second white year, after opening their ski lifts under unfortunate auspices, after having faced the lack of seasonal and Covid-19, the mountain professionals are preparing to conclude the season of winter with triumphant press releases. Attendance has reached peaks in French massifs, supported by a favorable weather.
“The season is good, with 4% more skier days compared to the average of the last three seasons, excluding Covid-19”, Announces Alexandre Maul, President of the Ski Area of France. These numbers, stopped before the Easter holidays, represent 90% of the winter season: the performance of the open-ended altitude stations for the “Spring ski” (Val-Thorens, La Plagne, the arches, in particular) can Still modifying these data at the margin.
After a complicated season start with the application of the sanitary pass and the absence of British at Christmas, the mountain industry has benefited both a catch-up effect on the part of the ski morduses and particularly happy circumstances.
The sun illuminated the slopes for almost all winter, bringing off a local and last minute clientele on weekends; No massif, apart from the Southern Alps, has known a snow problem, thanks to early snowfall and at a low temperature promoting the maintenance of artificial snow; The calendar of the winter holidays was harmoniously distributed between France and the main foreign clienteles, which made it possible to fill the beds for four weeks; Finally, the closure of many “sun” destinations, for sanitary or political reasons – Guadeloupe, Martinique -, was able to benefit the mountain.
A rate of occupancy of accommodation up
The company of the Alps, the giant of the sector, taking advantage of: the turnover of its ten ski areas amounted to 392 million euros as at March 31, or 11% better than there are three years, at comparable scope. The number of its packages sold is down 5%, which is attributed to the absence of the British for one month, but the average income by skier the offset.
Already very good compensated from the closing of the ski lifts last winter – some have even disabled positive operating results without functioning – the ski areas come out winners of the sequence, taking into account the catch-up effect and the postponement of stays canceled because of the pandemic.
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