Voyages, checks, places in matches … Faced with the shortage of labor, recruiters multiply competition games with gains to encourage potential candidates to send their CV.
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A check for 100,000 euros: as a carrot in CV hunting, the recruitment firm Lynks Partner is focusing on an attractive bait. In order to attract new candidates to a tense labor market, the company announced the launch of an unusual lottery at 1 er June. All people who will table their CV on the site devolved to the competition and who will invite two other potential candidates will have the right to participate. The key, several lots in cash and, above all, a good advertisement for this recruitment firm.
The implementation of this competition is a means of “capturing a maximum of profiles”, claims Jean-Michel Laurent, its founder. “In thirty years of experience, I have never experienced such a tense market. The right candidates remain very little time on the market and some do not even bother to register on” jobboards “. is to counter this trend that we decided to react. “.
Concours are a string widely tested by marketing pros. Old as the world, this technique to garner new prospects arrives on the job market. In the eyes of many recruiters, candidates have become “job consumers”, a target that must be captured. But does a check for sending a CV really attract new recruits? 2>
Marketing tip 2>
Lynks Partner is not the only employer to use this process. The most renowned temporary companies launch their own lottery: Adecco Luxembourg offers a Competition to win trips to Greece to all the people who have worked at least one day for the agency between January 19 and March 31. In February, the construction group Panorama Impact Management also decided to launch its “CV lottery” to attract new profiles, reports the magazine The bay echo .
In principle a little different from “Golden Hello” (“Arrival bonus”), Connectt has promised potential candidates a “welcome bonus” of 100 euros if they worked at least seventy first hours for The temporary company. On social networks, the company also organizes a competition with places to attend a wrestling match. Eric Haddad, his CEO, does not hide it: “Our objective is to capture temporary workers who come from elsewhere and to strengthen our pool of candidates.” Will the interested parties not first look at the modalities of the jobs offered ? “The first step is to capture the candidate; then, we enter the negotiation phase”, retorts, in perfect commercial, Eric Haddad.
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