Galo Diallo is the agent of the stars of the very small screen (not that of television, but of the laptop): Tiktok, Instagram, Snapchat, Youtube … accompanied by twenty of his talents, all actors, he landed In Cannes, in the middle of a festival, for an unprecedented com ‘operation mounted with Instagram, posting videos from a bling-bling villa located on the heights of the city. “For a content creator, making cinema is the Grail,” said Galo Diallo. He skims the evenings to present his artists to the producers who count, seal streaming platforms and major brands, and even pitche subjects to pros of 7 e art, when they are quite successful. During the previous edition of the festival in 2021, its networking had helped to propel one of its protégés, Just Riadh, in the first role of the film La Belle Etoile, by Stéphane Tulard, who must be released from here at the end of the year.
a successful talent manager
At the head of the Smile agency, which he created in 2016, the 32 -year -old man manages the interests of 300 content creators who accumulate on social networks nearly 4 billion views. He advises them, negotiates partnerships with brands, manages their image and their careers and disgusts contracts with streaming platforms. The profiles are varied and affect different areas: dance, drawing and above all a lot of humorous videos. Among the most famous, Just Riadh, Revelation of Lol: who laughs, goes out !, A series on Prime Video, one of the teenagers’ idols, known for his short formats in which he plays different roles, launches grotesque challenges. Spotted by the agency when he had less than 100,000 subscribers in 2017, the actor drains today 10 million subscribers, all social networks combined.
a self -taught self -taught
Born from a workers’ father and a mother of cleaning woman, Galo Diallo is from Cergy-Pontoise (Val-d’Oise). Cadet of a siblings of six brothers and sisters, he flees the studies. He ends up winning his BEP sale, but at 17, a click occurs during a trip to Senegal, a country of origin of his parents. “I did not want to be the one for whom the parents made a lot of sacrifices and who gland, who lets himself be carried by life,” he says. Back in classrooms. He made his diplomas a priority: he carried out a bac pro sale, then a technique of marketing before joining the Parisian business school INSEEC. It was during this master’s degree, in 2015, that the idea of embarking on digital communication with Smile. 2> a passionate about transmission
The businessman Victor Newman, hero with silver temples of the fires of love, is his main source of inspiration in the business. He learned everything, or almost, looking at the series with his mother, who tried to learn French. From these afternoons, he keeps a taste for transmission. Now, every month, he goes to high schools classified as REP or in the countryside, “where there are fewer prospects” to talk about his experience. One day, he would like to set up his own school for creating digital content to transmit what he has acquired on the job. But, before that, Galo Diallo would like to develop long formats with streaming platforms.