Marine Le Pen, after Jean-Luc Mélenchon, says he wants to draw inspiration from this device put in place since 2012 in the overseas department to supervise the prices of a list of daily products.
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“The meeting is ahead. Here you check 153 prizes. We will do this throughout the hexagon.” By integrating the Raunning Quality Price Shield (BQP) in its election promises, Jean-Luc Mélenchon assured, during From his meeting of 26 February to Saint-Denis of the meeting, a form of national consecration to this expensive lifestyle mechanism suffering locally from a lack of recognition. Since then, the principle of BQP inspires also Marine Le Pen while the purchasing power is the central theme of the presidential campaign. From the first round, the candidate of the national gathering (NR) proposed, on 6 April, the creation of a “basket of essential products” for which would apply a VAT rate specific to 0%.
Installed in the ultramarine departments since the expensive life law of Victorin Lurel, in 2012, after Yves Jégo’s “Tricky”, his predecessor at the Ministry of Overall, the BQP knows at the meeting. most successful model. It is renewed and extends from year to year. For 2022, “the moderation agreement”, signed on March 16 between the prefecture, the representatives of the local production, supermarket and importers, brings together 153 guaranteed products at a ceiling price of 348 euros. It is a euro less than in 2021, despite an inflation of 3.3% on the island, welcomes the prefecture.
Current consumption needs
These products are articles of major brands, distributor brands or locally manufactured. They are available in 63 supermarkets and hypermarkets of seven different signs. In the shelves, they are identifiable with a red pellet “bqp”. The principle is to cover with so-called “accessible tariffs” the current consumption needs of a family with children for food, body hygiene and house maintenance. For example: sausages, frozen fish, canned beans, rice, toothpaste, diapers, hygienic towels, antimoustic spirals … half comes from local production. Alcohol, sodas, too fat and too sweet products have been ruled out.
Between 2019 and 2022, this tool for the fight against the highest host of life in the overseas departments compared to the metropolis – from 7% to 40% at the meeting – has evolved to correspond more to consumer expectations. The list of products is no longer fixed unilaterally by distributors, industrialists and importers. “The basket has increased from 109 to 153 products and it has been determined from studies indicating the most popular reunion products, points out Pascal Gauci, Secretary-General for Regional Affairs at the prefecture of the meeting, which pilots the device. The idea is that producers, importers and distributors make an effort on their margins. “
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