In his new album, “Crash”, English chose to talk about the destructive power of the love relationships and the aggressiveness of pop culture.
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After finding his vocation by discovering, Gamine, the Hits of Britney Spears and the Spice Girls, the English Charlotte Aitchison became, under the name of Challi XCX, one of the singer symbols of possible crossovers between obsessions pop and avant-garde sounds. Even if his fifth album, crash, released on March 18, moves away from the hyperpop experiences to deploy a more commercial artillery, London continues to distill what is needed in his frenzy tubesque.
The profile that does not date from yesterday. “I became a singer for the love of pop but I gave my first shows in raves, while I was barely 15 years old,” reminded us of the almost thirty, attached by phone on March 11 in Los Angeles . “This very freed up Kids Club, DJ Electro and Queer community made me want to connect the world of the song to the creative energy of this environment.”
Child of the Internet generation, this daughter of a Scotsman and an Indian, who grew up in Uganda, weaves his first networks by posting his songs on MySpace. The one that takes as an artist name his messenger MSN – Charli XCX – is noticed by pygmalions of production for his early donation of “Hook” and “Topline”, these catchy refrains and melodies for HITS plants. Efficacy that is first revealed at the service of a duo of Swedish, Icona Pop, with the euphoric I love it (189 million views on YouTube since 2012), then a Australian rapper, Iggy Azalea, of which she Cosigne The phenomenal Fancy (more than a billion views since 2014).
Intense quest for experiences
Despite some successful singles – Boom Clap, Break the Rules, Doing IT -, his personal career troubles to sing to his meeting with the English producer AG Cook, architect of a futuristic pop in his label PC Music. “When I listened to these artists for the first time, I had the impression of hearing the sounds that I was trying to create since my 15-16 years, remembers the singer. I finally found people who understood This part of my brain. “
begins an intense quest for experiments alongside a.g. Cook, became his artistic director, and a CLICK Hyperpop (Sophie, Easyfun, Troye Sivan, 100 Gecs …) Guests to be stirred with her delusions underground and commercial ambition, in a series of chestly albums: Charli (2019), the Mixtape POP 2 (2017), How I’m Feeling Now (2020). The French musician, Nicolas Breakfere, accomplice of PC Music under the name Nömak, participated in several of these sessions. “Charli is a hyperactive boss, he testifies. If in his clips, she likes to play the pop star, it is especially a passionate English music, open to all the proposals, even the most perched.”
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