The Ukrainian president urged the tricolor firms to stop operating in Russia. Renault’s decision to suspend operations in Moscow could shake Auchan and Leroy Merlin.
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“Renault, Auchan, Leroy Merlin must stop being the sponsors of the Russian war machine, stop financing the murder of children and women, the rapes.” In front of the French Parliament, in videoconference since kyiv, the Ukrainian president, Volodymyr Zelensky, urged, Wednesday, March 23, French companies present in Russia to “leave” the country. “Everyone must remember that values are worth more than profits,” he added. In the evening, the Renault group, whose state is a shareholder, announced Hanging its operations and study its options for its Avtovaz subsidiary.
Leroy Merlin, him, persisted in his intentions to maintain his operations. And yet, on all sides, the brands held by the Family Association Mulliez receive the injunction to pull the curtain in Russia. Starting with the DIY brand, which realizes 5 billion euros of sales. Monday, March 21, already, Oleksiy Goncharenko, Ukrainian deputy, Since his Twitter account , had castiotic Leroy Merlin, including “taxes paid in Russia finance missiles”. With shock images in support: those of the ruins of one of the largest Leroy Merlin stores, destroyed during the bombing of the retroville shopping center, in northwestern kyiv, by the Russian army, Sunday, March 20th. On the web, again, Ukrainian employees of the brand have launched a petition to get the closure of all its Russian stores. Leroy Merlin is also the call target for boycott on the net.
because, despite the decisions of withdrawal or suspension of activity taken by four hundred foreign companies present in Russia, according to the count of the American University of Yale, the mobilization against the firms that persist in preserving Their assets is growing. In Switzerland, March 21, in the aftermath of President Volodyymr Zelensky’s videoconference during a peace event, in Bern, Actara, Association of Activist Shareholders, asked the Swiss Giant Nestlé, “Urging”, to consider the ‘Injunction of the Ukrainian president to bend luggage. The next day, the anonymous collective claimed hacked the Nestlé database.
Black list of foreign firms in Russia
On Facebook, LinkedIn, Twitter and Instagram, hashtags #stopputin or #exitrussia bloom on multinational accounts. The boycott Russia collective thus hamms its “cease to finance the war in Ukraine”. Launched with the support of Dmyro Dubility, founder of the MONOBANK start-up, former member of the Ukrainian government, and “five thousand to seven thousand volunteers”, this campaign lists the foreign firms present in Russia. Its site publishes an open letter to address the leaders of these companies. In a few days, its audience has reached an honorable level: 730,000 views on Twitter and 438,000 on Instagram.
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