The Parisian planning workshop analyzes these new activities and shows that many of them do not respect the regulation.
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To shop, the Parisian had once the choice between the supermarket, the supermarket or the grocery store. The recent appearance of “Quick Commerce”, promise of delivery in ten minutes, the multiplication of “Dark Kitchens”, these restaurants dedicated to the making of prepared dishes, and the rise of pedestrian drives, or “solo”, have pushed the Parisian planning workshop (Apur), to publish in February A study on” New forms of food distribution in Paris “. In addition to the forecast of place, this document clarifies the legal status of these new activities and shows that many of them do not comply with regulation.
For all these models, the sanitary crisis was a boon. “In 2020, home-delivered food races increased by 45% in France,” says Apur. Paris, a dense city with high purchasing power, serves as a test ball before the small crown swarm then in the province. The fierce battle they engage in taking the market shares “is reminiscent of the confrontation that had been delivered, in Paris (…), the actors of self-service bicycles from 2017 and ( …) Electric scooter operators in 2019 “.
React to competition
As such, the development of “Dark Stores”, last arrivals, supported by vertiginous fundraisers, is dazzling. In January 2022, they were 80 in Paris and in a suburban, according to the Apur. In small crown, with the exception of a listed in Ivry, in Val-de-Marne, all are installed in the Hauts-de-Seine. “Even if the economic profitability is far from acquired, the priority objective” is to occupy the land as quickly as possible, explains the APUR. However, none of the neighborhoods in which they set up does not lack food businesses, raises the study.
To respond to competition, Casino and Carrefour groups first tied partnerships with Uber Eats and Deliveroo to offer express delivery; Before entering the capital of Gorillas and Cajoo directly. When Monoprix and Franprix deliver in ten minutes, it is with the support of Gorillas.
Appeared in 2018, pedestrian drives first grafted on the important network of supermarkets to grow. In Paris, Carrefour opened 80; Casino, about fifty. Intermarché and Leclerc count only a dozen, Auchan, one. But early 2020, Lerclerc and Auchan launched the Solo Pedestrian Drive, which allowed them to appear in the Paris landscape. In 80% of cases, they replaced a trade, for the vast majority vacant. The surfaces being less than 400 square meters, no commercial exploitation authorization was required.
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