The American Streaming Giant announced on Wednesday Studying this round of screw while its growth is running out of work and that it is increasingly competing with Disney +.
Le Monde
The Netflix streaming platform has announced in a release published Wednesday, March 16 that it would study the possibility of charging its subscribers the sharing of their passwords outside their homes.
The US group has decided to launch a test program in Chile, Costa Rica and Peru; Subscribers will need to be paid in addition to their monthly subscription (about $ 3 in Chile, $ 2.99 in Costa Rica and about $ 2.12 in Peru) to add up to two additional accounts to their profile.
“We have always left people who live together the opportunity to share their Netflix accounts with features like separate profiles and simultaneous streams for our standard and premium subscriptions,” said Chengyi Long, Director of the Long. ‘Innovation products at Netflix.
“If these features are extremely popular, they have also created a form of confusion to know when and how Netflix could be used, has it added. The fact that the accounts are shared affects our ability to invest in Series and quality films for our members. “
In addition to paying the password, the Californian group will propose in the three countries testing a service to transfer a profile to a new account to encourage the beneficiaries of the sharing of the password to create their own Subscription.
Growth down in the face of competition
EN 2021, Netflix had tested a way to limit the sharing of passwords by sending some clients a warning message to verify that the user lived in the same place as the account owner.
After having long been indulgent on the subject, Netflix seems ready to tighten the screw when growing outlines. The company has only earned 8.2 million payments from September 2021 to December 2021 to finish the year at 221 million and is increasingly clearly competed by Disney +.
Netflix has increased in January the price of its subscriptions in the United States and Canada, and then did the same in March in the United Kingdom and Ireland. The proposed rates are generally higher than those of its rivals, but unlike most of them, the platform disseminates no advertising.