Automotive electrification reveals dozens of new actors in the European market. Very often Chinese. But not only.
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Voteah, Zeekr, Hongqi, Maxus, Vinfast … These funny names are those of real car brands, some already rolling on the European roads, and who could become classic French streets in a few years. This is one of the effects of the electric revolution that is sweeping the automotive sector. In the wake of Tesla, it allows new entrants to have a place in a landscape that has remained immobile, dominated by the major historical manufacturers of the United States, Europe and Japan and their centennial brands.
It’s even a real effervescence that we are attending. By performing a quick count, it is possible to count twenty 100% electric neo-manufacturers rising to the assault of the old European market. EV volumes , study center specializing in vehicles Electric, has identified twelve of these new car brands, including vehicles have been registered in Europe in January 2022: Polestar, MG, Hongqi, BYD, Nio, Xpeng, Aiways, Maxus, SERES, JAC, Changan and Geely.
“Marketing and quality design”
All this is obviously only a beginning, and sales are sometimes counted on the fingers of one hand. But some claws, such as Polestar or MG, already show volumes that can no longer be qualified as confidential (from 20,000 to 30,000 registrations in Europe in 2021). On the French market only, 2,106 MG electric vehicles were registered last year, against 258 Aiways and 26 of the very confidential sere, according to the Marketing Cabinet Marketing C-Ways.
For the moment, all of these pioneering brands are of Chinese origin, often subsidiaries of industrial giants: Geely, BYD, SAIC (MG brand), Dongfeng (SERES brand). While the thermal engine was a brake on the European incursion of the Chinese, the battery technology is on the contrary perfectly controlled by the industry of the middle empire.
“The barriers at the entrance are falling, confirms Eric Champarnaud, boss and co-founder of c-ways. These builders generally use Norway, paradise of electric sales, as a bridge head. Marketing and the marketing Design are of quality, and vehicles are often cheaper than their equivalents of conventional brands. “SERES, for example, offers a suv offering 330 kilometers of autonomy for 32,000 euros before ecological bonus. “Most arrive without a network, but some are integrating dealer groups,” adds the consultant.
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