At the Mobile World Congress of Barcelona, the Chinese sub-brand only sold on the internet seeks to get a place on the smartphone market.
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After two years in distancial, because of the Pandemic of Covid-19, the Barcelona Mobile World Congress opened, Monday, February 28th. In the meantime, the cards have been rebuttored in the smartphone market. Huawei, the number two world sector in 2020, who could claim to deny the Samsung king and take the field to Apple, disappeared from the radars, victim of the American sanctions that closed him access to technologies (semiconductors) and Services (Google) strategic.
The new Korean and American competitors are now Xiaomi and OPPO, while Huawei is reduced to search for a second wind in other product categories – computers, tablets and connected objects. However, an actor also wants to mingle with the battle: Honor. Under-brand of Huawei, only sold on the Internet and intended for a young clientele when it was created, the company has now acquired its independence and seeking to make themselves known better, it invited several journalists, including [Nute].
A foldable phone
Huawei, overwhelmed by the sanctions of Washington, had to get rid of in November 2020. The amount of the operation was not revealed. According to the sources, it swap between $ 15 billion and $ 40 billion (between 13.4 billion and € 35.8 billion), with the maneuver, a consortium with historical distributors of the brand and a company owned by The city of Shenzhen.
The products revealed by Honor to Barcelona testify to the path traveled by the firm in just over a year. With the Magic 4 series, the brand is allowed to propose models to more than 1,000 euros. She also presented a foldable phone for the moment for the Chinese market alone. So much evidence of his desire to be present on the premium segment, which she could not have done at Huawei. “Today, we have more space to develop our own strategy and create a global brand,” says George Zhao, the company’s historical leader. This strategy also involves the development of a varied product range, with laptops, connected watches and atria.
By taking its independence, Honor has gone with 8,000 employees, half of whom works in research and development departments. She has, since massively recruited and now has 11,000 employees. She has also endowed with her own production chain. This allowed him to climb to the rank of second smartphone manufacturer on the Chinese market, according to a Report of the Fourth County Cabinet on the fourth Quarter 2021, with 16.7% market share against 7.5% in 2020. Honor 50 previously launched already include among the country’s five most popular smartphones. “We are experiencing incredible growth,” says Zhao.
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